Brush off the BS

Brush off the BS

Brush off the BS

Brush off the BS

Brush off the BS

Dentist-certified and clinically tested

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How We Test

A clinical trial comprised of 34 healthy male & female from the ages of 18-55 applied Laughland’s whitening formula for 6 and 14 days respectively across 2 weeks.

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Clear Results

Participants reported an average 74% increase in teeth brightness. This represents 7.2 shades whiter teeth after only 6 days.

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100% Effective

100% of participants reported an increase in teeth whiteness after only 6 treatments and none of the participants reported an increase in sensitivity.

On average, participants saw between 74% and 87% improvement in whiteness after using the Laughland At-Home Kit for 6 and 14 days respectively.

Pre-treatment Day 6
Pre-treatment Day 6

Results To Smile About

On average, participants saw between 74% and 87% improvement in whiteness after using the Laughland At-Home Kit for 6 and 14 days respectively.

The Numbers Speak for Themselves

The AD shade guide indicates the lower the score, the whiter the teeth color.

Time Point Before (Mean) After (Mean) Rate of Change p-value Analysis
After 6 Days
Before (Mean) 9.7 After (Mean) 2.5 Rate of Change -74.29% p-value <0.001** Analysis Significant Difference
After 14 Days
Before (Mean) 9.7 After (Mean) 1.2 Rate of Change -87.27% p-value <0.001** Analysis Significant Difference
Clean Ingredients That Work

Whiten With Science, Not Gimmicks

Active Ingredient

Hydrogen peroxide works as a stain remover that penetrates the surface of the tooth enamel and break down the chromogen that cause stains. This oxidization process removes surface stains and discoloration, leading to a brighter and even appearance of the teeth.

Active Ingredient

Sodium Bicarbonate works as a stain remover and breaks down plaque, surface stains and discoloration in the teeth. Its Alkaline nature neutralizes the acids that can cause tooth enamel erosion which can also cause discoloration.

Glycerin creates a protective barrier on the surface of the teeth, prevent staining agents like coffee, tea, and tobacco from adhering to the tooth surface. As a humectant, it helps keep the moisture in the teeth and reduce the amount of abrasion on the teeth, minimizing tooth sensitivity.

Cellulose Gum stabilizes and thickens the whitening formula, enhancing the adhesion of the formula to the enamel and accelerating the teeth whitening process.

Sodium Hydroxide works as a desensitizer that neutralizes the acidity of Hydrogen Peroxide, reducing the acidity of the whitening solution and decreasing chance of tooth sensitivity.

Aloe leaf juice from the Aloe Vera plant is used as the clear gel base for our teeth whitening solutions due to its inflammatory and soothing properties, which can reduce tooth sensitivity and reduce microbes.

Mint extract is added to our whitening formula to create a refreshing taste

Active Ingredient

Hydrogen peroxide works as a stain remover that penetrates the surface of the tooth enamel and break down the chromogen that cause stains. This oxidization process removes surface stains and discoloration, leading to a brighter and even appearance of the teeth.

Active Ingredient

Sodium Bicarbonate works as a stain remover and breaks down plaque, surface stains and discoloration in the teeth. Its Alkaline nature neutralizes the acids that can cause tooth enamel erosion which can also cause discoloration.

Glycerin creates a protective barrier on the surface of the teeth, prevent staining agents like coffee, tea, and tobacco from adhering to the tooth surface. As a humectant, it helps keep the moisture in the teeth and reduce the amount of abrasion on the teeth, minimizing tooth sensitivity.

Cellulose Gum stabilizes and thickens the whitening formula, enhancing the adhesion of the formula to the enamel and accelerating the teeth whitening process.

Sodium Hydroxide works as a desensitizer that neutralizes the acidity of Hydrogen Peroxide, reducing the acidity of the whitening solution and decreasing chance of tooth sensitivity.

Aloe leaf juice from the Aloe Vera plant is used as the clear gel base for our teeth whitening solutions due to its inflammatory and soothing properties, which can reduce tooth sensitivity and reduce microbes.

Mint extract is added to our whitening formula to create a refreshing taste

Ready To Meet Your
best Smile?