We're great listeners

Does drinking cold water hurt your teeth? Or perhaps you’re an aspiring sommelier? Let us know!

We take into account factors like your teeth’s sensitivity, brushing habits, and diet to create the fastest acting, most effective, and completely sensitivity-free formula for your smile.

Customize your kit with our clinically proven formulas

Sensitivity Free

Formula ID: 19-2

A gentle & effective formula proven to whiten teeth without irritation, sensitivity, or enamel damage.

For individuals with severe sensitivity.

  • Proven to increase brightness by over 75% (clinical data)
  • Safe for gums, enamel and at-home use
  • Vegan and cruetly-free

Most Popular

Formula ID: 8-16

Our most popular formula for everyday stain removal and color correction.

For individuals with mild to moderate sensitivity.

  • Proven to increase brightness by over 75% (clinical data)
  • Safe for gums, enamel and at-home use
  • Vegan and cruetly-free

Fastest Results

Formula ID: 8-17

Our groundbreaking super-formula for faster results at removing years of deep, embedded stains

For individuals with no history of sensitivity.

  • Proven to increase brightness by over 75% (clinical data)
  • Safe for gums, enamel and at-home use
  • Vegan and cruetly-free

What's in the box

Whitening Light

Personalized Whitening Gel (3x)

Adapter for iPhone and Androids


Happy you, happy us.

We started Laughland because we were tired of whitening products that didn't work or caused sensitivity.

If for whatever reason you're not satisifed with the results we'll happily tweak your formula so it's perfect for you--email us anytime!

Join the movement @mylaughland

🌎 Brighter smiles in 2,613 cities, 30 countries, 5 continents and counting!