Clinical study

TL;DR — Summary

👩‍🔬 Set-up
A study of 34 healthy male and female participants between the ages of 18 and 55. Two groups of participants applied Laughland's Everyday Formula (ID: 18-6) for 6 and 14 treatments respectively.
💯 100% effective
100% of the participants reported an increase in teeth whiteness after 6 treatments.
⚡️ 74%+ brighter
Participants reported, on average, 74% increase in brightness. This translates to 7.2 shade on average (11 shade maximum) improvement after 6 treatments compared to starting point.
🍃 100% sensitivity-free
None of the participants reported an increase in sensitivity.

On average, participants saw 7.2 shade improvement from pre-treatment (row 1) to day 6 (row 5).

On average, participants saw between 74% and 87% improvement in whiteness after using the Laughland At-Home Kit for 6 and 14 days respectively.